The inaugural Jackson Hole PBR Touring Pro Division event features one night of action packed professional bull riding on Tuesday, July 17 at the Teton County Fair Grounds in Jackson Hole. A vendor village featuring retail booths, food and drinks, comic relief by a PBR entertainer, mutton bustin’ for kids age 6 and under, bulls from PBR’s Stock Contractor of the Year, Chad Berger, and an after party round out the evening.

Tickets for the event include General Admission and VIP Golden Buckle, which includes preferred seating, access to a hospitality tent with food and drinks, and a meet and greet with riders. A portion of the proceeds from the event will be donated to the Jackson Hole Historical Society & Museum.

“The Town of Jackson is excited about having the PBR come to the Jackson Hole Rodeo Grounds this summer. We are also looking forward to the partnerships that the PBR is creating with some of our local nonprofits. This is one of those truly special events that cultivates the character of our community.” - Bob McLaurin, Jackson Town Manager

The Touring Pro Division is a part of the PBR Unleash the Beast Premier series which is one of the fastest growing spectator sports in the country, making stops at New York City’s Madison Square Garden and in Las Vegas. This high-octane show will be a spectacle to witness, and a treat to experience in an intimate Jackson Hole arena.

Outlaw Partners, LLC and Freestone Productions have partnered to produce this event, having produced award-winning regional PBR events in Big Sky and Livingston, Montana, including the five-time award winning Big Sky PBR, as voted on by professional bull riders at the PBR World Finals in Las Vegas, NV.


6:00-8:00 pm at the Million Dollar Cowboy Bar
Meet Amazing Race star and PBR ambassador Cord McCoy and other bull riders for autographs. Food and drink specials.


12:00 pm – Will Call opens for ticket pickup
5:00 pm – VIP Golden Buckle gates open
5:30 pm – General Admission gates open

5:30 pm – Calcutta Auction in the Golden Buckle tent
7:00 pm – Bull Riding event starts; we will buck 40 bull riders, 10 mutton busters, and 10 bull riders in championship round
9:00 pm – Show will conclude; after party to follow at the Million Dollar Cowboy Bar with drink specials and live music from Luke Bell; admission is free with Jackson Hole PBR ticket

A variety of sponsorship opportunities are available; for more information please contact josh@theoutlawpartners.com.


Headquartered in Pueblo, Colorado, the Professional Bull Riders (PBR) tour was founded in 1992 by a group of 20 bull riders looking to bring their sport mainstream. The PBR now holds more than 300 annual events in the U.S., Canada, Mexico, Brazil and Australia, attracting more than 2.5 million spectators each year. “The Toughest Sport on Dirt,” combines intense sports action and world-class production that can’t be rivaled by any other major league sport. In just two decades, PBR has grown into a global sports sensation that has awarded more than $140 million in prize money. The PBR has rapidly transformed one of the fastest-growing sports in America into a worldwide phenomenon.